Clutooth Cloud Gaming

BUSINESS IDEA

MARKET DEMAND

The global gaming industry had a market value of $151.55 billion in the fiscal year, 2019. According to a recent report by Newzoo’s senior marketing analyst Tom Wijman, this valuation is expected to top $159.3 billion in revenue by the end of 2020.

RELEVANT PRODUCTS IN THE MARKET

The idea of cloud gaming is relatively new in the market and it is rapidly growing with a few companies offering this service. Fortune 500 companies like Google, Sony and Microsoft have developed products like Google Stadia, PlayStation Now and XCloud. Other similar products include Shadow and Vortex Gaming. This startup is an extreme game changer in India because these services are only available to the residents of the United States and there is only one competitor, The Gaming Project in the Indian cloud gaming market. This idea is novel as compared to other existing products in the market because it can generate high revenue with a low initial investment.

TARGET CUSTOMERS

TECHNOLOGIES AND EXPERTISE REQUIRED

An array of technologies is required for the success of this startup.
Web Development expertise is required for the development of the frontend website.

SOLUTION

ESTIMATED BUDGET

The breakup of the estimated budget is as follows:

  1. Website development, hosting and maintenance cost: ₹20000 per annum
  2. 200 GB EBS General Purpose SSD (gp2) Volumes: ₹1450 per month x 12 = ₹17450 per annum
  3. g4dn.xlarge Microsoft Windows Server 2019 Base AMI Amazon EC2 reserved instance pricing in Mumbai region: ₹337891 per annum
  4. 1 TB estimated monthly data transfer costs using AWS Direct Connect (₹3.31/GB/Month) = 3310 per month x 12 = ₹39720 per annum
  5. Human resource costs = ₹50000 per annum

PRODUCT PRICING

The pricing will be split into three tiers: “Fortnightly Pass”, “Monthly Pass” and “Hourly Pass”.

MARKETING PLAN

RISK ANALYSIS

There are some areas which need special attention while building this business.

MILESTONES AND TIMELINE

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Udyan Sharma

Udyan Sharma

A passionate entrepreneur, computer scientist, author and artificial intelligence enthusiast.